Daniela Canegallo is CEO of MSL in Italy and Country Leader of Publicis Communications. In her 25 years of experience, she has specialized in corporate and brand communications, and currently oversees all of Publicis’ creative agency brands in Italy. After beginning her career with GCI Chiappe Bellodi (Grey Group), Daniela moved to Mavellia MS&L in 2001 to streamline the office’s new business and marketing units. Her vast client experience includes Novartis, Procter & Gamble, Google, San Pellegrino, Netflix, Costa Crociere, Hyundai, Toyota, Facebook, Instagram, Gillette Group.In January 2004 she was appointed General Manager and in May 2005 she became Managing Director of MS&L. In January 2010 she added leadership of Publicis Consultants Italia and Carré Noir to her responsibilities and took the role of CEO of MSL in Italy. In September 2016 she was appointed Country Leader of Publicis Communications. Under her leadership, MSL developed two professional tools CATCH! and SOFA that analyze real life conversations and produce valuable insights about products, brands and their reputation in a real world. She has a degree in Italian Literature, plus a Master’s in Communications, and she is also a professor at the International Postgraduate Master in Corporate Communication of Università Cattolica.