Ian Buck started www.notchvideo.com in 2012, an online marketplace where businesses can find a unique solution for their video production needs. Notch Video helps brands like American Express, Tim Hortons, Samsung, GoodLife Fitness, Canadian Tire, Sport Chek, Cadillac Fairview, & Air Transat produce award-winning & scalable social media content efficiently & cost effectively. With 15 years of experience across PR, digital & ad agencies, Ian has built an arsenal of real-world experience within earned media, marketing strategy, & content creation. Prior to launching Notch Video, he was VP of strategy at Sid Lee, focused on creating earned media-integrated marketing platforms & campaigns for clients like Kraft & Moosehead. As a VP in the leadership team at High Road Communications, Ian provided strategy & managed teams running PR, digital, video, & social media programs, always delivering measurable, successful programs for clients including Gatorade, Xbox, AMEX, & others. Ian’s specialties: Marketing strategy, public relations, social media, digital marketing, creative, business strategy, video production, earned media, community management.