Jo started her career at PR agency Shillands working on the iconic Levis Strauss account. Jo went to hold senior positions at The Rowland Company, owned by Publicis and later as a Board Director at Havas UK, overseeing the global accounts from the Smirnoff International Fashion Awards to Reckitt Benckiser. Most recently Jo was Deputy MD and Partner at Freuds. The UK's largest independent PR agency. Jo is an experienced global communications expert, operating across the full marketing mix, devising and delivering culturally-relevant and cross-channel brand platforms.