Margaret Key’s responsibilities include leading the MSL agenda across the APAC and MEA region while overseeing the agency’s global clients and key strategic initiatives across talents and capabilities. Her strategic counsel, creative platform design and understanding of the Asian stakeholder landscape have been instrumental in raising awareness about her clients, which have ranged from government, food, health, automotive and technology. A passionate counselor, Key embraces challenging communications assignments that allow her and multi-market teams to showcase Asia, its dynamic markets, communities and diversified channels.

Prior to joining MSL, she served as the CEO for Zeno Group in Asia, and spent close to nine years managing 18 offices  as the CEO and COO of Burson-Marsteller Asia-Pacific. Key has also worked with Edelman in the capacity of Director of Regional Health in Hong Kong, General Manager, Edelman Korea and as the Managing Director of Edelman Japan.

Margaret started her career at Hyundai Motor Company, where she managed international corporate communications as part of the company’s first overseas public relations team. In 2013, she had the unique opportunity to serve as the foreign media spokesperson for the first female presidential candidate of South Korea, Park Geun Hye. She has also enjoyed teaching as an adjunct professor at Korea’s Chungang University.