Niraj has been with MSL India since 2014 and is currently an Account Director at the Delhi office. A part of the Corporate team, he leads the servicing team for some of the marque clients of the agency including Coca-Cola India, Airtel, Uflex, EV Motors and DLF amongst others. One of his key focus area is formulating strategic campaigns which seek to engage with key influencers and senior media from across mainline and trade publications to create advocates and build visibility and top of mind recall for key client mandates. Niraj has close to 14 years of experience in the field of communication and has handled communication campaigns targeted at both internal and external stakeholders in both the B2B and B2C domains. He has worked on a diverse set of industries including manufacturing, auto, FMCG, aviation, infrastructure and IT & telecom. Prior to joining MSL, he worked with Rediffusion Y&R – part of the WPP Group and I:Connect Enterprises where he consulted for brands including GE India, Oracle, Airtel, Toyota, Virgin Atlantic, Nuance Communications and HTC, amongst others. A Post Graduate in Mass Communications from Symbiosis International University, Pune he completed his Bachelor’s degree in Commerce from Calcutta University.