Global Practices

Consumer Marketing

At MSL, we help clients maintain brand positioning and solve complex problems by connecting brands to their audiences using meaningful, data-driven insights and the power of influence. We are maestros of brand storytelling and consumer experiences. Through engaging, relevant and timely content, we incite action and deliver real business impact and ROI. Consumer marketing is one of the flagship practices at MSL with a diverse portfolio of some of the world’s most recognized and respected brands. Our clients span multiple sectors; everything from consumer product goods, food and drink, tech, automotive, travel and tourism to homes and interiors.

Several of our biggest clients are global accounts that run across multiple geographies and offices. Within our global consumer offering, we offer a team of insight specialists, digital strategists, creative storytellers and real-time content management experts. Our capabilities include brand positioning, product marketing, trends analysis, audience insights, content creation, product launches, media relations, social media and community management, experiential and events and influencer engagement.

Crisis and Issues Management

Warren Buffet once famously remarked that “it takes 20 years to build a reputation, but only five minutes to ruin it.” Today, every crisis is global, social and viral and with some of the strongest social media capabilities, resources and relationships, we help our clients navigate this situation with speed and clarity.  We help support company reputations through a full array of crisis and issues, from rumors and allegations to human safety and health, accidents, recalls, ethical and moral challenges, litigation, environmental damage, employee and labor issues, government affairs and regulation, industry debates and criticism, change management and online reputational issues.

From crisis preparedness to crisis response and crisis recovery, MSL has the strategic counselors to help you identify your risks and prepare for and manage the situations that arise.  We use the latest real time tools from digital dashboards to social platforms to ensure your story is being shared with precision to the right people at the right time in the right place.

Employee

Talent has become more than an organizational asset; organizations where employees are fully engaged in their jobs can optimize their business results.  Our expertise is focused on helping companies maximize the impact from their employees.  We cover the entire employment relationship from employer branding and recruitment to alumni engagement. Through strategic planning and creative execution, we help companies find top talent, manage employer reputations and inspire employees to reach their full potential.  We also help companies manage significant changes in their business among their valued workforce.

We track and assess the trends affecting the workplace, help our clients build and manage a sustaining culture built on a vision, mission and values. We employ the full spectrum of online and offline communication approaches and tools to engage prospective and existing employees.

Social Purpose and Sustainability

Successful brands stand for something.  They link their purpose to societal needs in ways that make a difference.  MSL helps brands and businesses deliver that promise and powerfully connect them to the customers, employees and communities they serve.  With over 125 professionals, MSL’s Social Purpose and Sustainability Practice has an unrivalled depth and range of expertise, sector and geographic coverage.

From insight and strategy development, technical consultancy, board-level advisory work and business consulting to public affairs, integrated campaigns, stakeholder engagement and thought leadership, we are poised to deliver results locally and globally.  So whether you need to assess materiality or reach new specialist audiences in a new market, we can help.

Financial Communications

Global capital markets continue to gain significance in terms of their reputational influence and impact on a company’s future course.  We help our clients to measure and pro-actively manage sentiment across the increasingly complex and cross-border financial world, both in established and emerging markets. Our activities include financial public relations, investor relations, important financial communications such as annual reports and IR websites. We offer world-class specialists that advise on mergers and acquisitions, share offers and restructurings and the issues and opportunities most critical to a company’s future.

Public Affairs

MSL believes that there is no off-the-shelf solution for a company or organization facing a public affairs challenge. From world capitals to the local state house, building influence and delivering powerful impact among decision makers requires a tailored approach – rooted in research and measurement. With decades of experience in politics and business, from every corner of the globe, our seasoned public affairs team are strategic advisors who pull together local insight, international geo-political intelligence and multi-cultural perspectives.  From campaigns for NGOs and trade associations, private companies, academic and sovereign institutions to public affairs support for business transformation, we achieve critical results while adhering to the strongest ethical and professional standards according to internationally accepted compliance practices.

Reputation Management and Corporate Communications

MSL maximizes corporate brand influence.   We place our clients’ needs first to help build and protect their company’s reputation and relations with internal and external audiences.  From strategic consultation during special situations, analysis of public discourse, holistic scenario and action planning and practical training, our teams and consultants provide guidance, successful methodologies and creative solutions for corporate evolution, change and crises.  We are a global network with deep local and international experience. Our insights and skills allow us to deliver support across geographies, industries and channels. This makes us a valuable partner for influential corporate communications, effective stakeholder engagement and sustained corporate brand impact.